Haemophilia is a rare, yet widely dispersed condition, both in New Zealand  as well as other countries such as America. Due to the nature of this health issue, there are several challenges for the provision of healthcare services. Over the last decade, there has been an increased development in health information technologies, one in particular is a simple, yet comprehensive internet based monitoring and communication application, termed Advoy. Created by Baxter, now managed and upgraded by ATHN (www.athn.org), Advoy helps both patients and their health professionals monitor and manage their condition respectively. This tracks patient progress through electronic logs, and can alert the health professional to any changes and therefore give guidance, support or make changes to their patient’s medications. This changes the treatment approach from being reactive due to the collection of paper-based self-monitoring, which is reviewed most often only in emergency situations or at patient visits. Advoy moves this to a proactive approach where the health professionals can track various events such as bleeding episodes or commitment to medication. Therefore, providing a tool that is effective, efficient and convenient, given the current situation. However, this technology can be and has been further developed and drive additional change one way is through the use of mobile devices such as the iPhone, iPad and iPod. Having the benefit of convenient communication between health professionals and their patients, particularly those of high risk is a significant leap in improving the quality of care as well as patient autonomy and control. Further information relating to Advoy and the upgrade ATHNadvoy can be found at http://www.athn.org/?q=content/tracking-your-bleeds-and-infusions
1. Park, J. and D. York, The social ecology of new technologies and haemophilia in New Zealand [electronic resource] : a bleeding nuisance revisited / Julie Park and Deon York, ed. L. University of Auckland, et al. 2008, Auckland, New Zealand: Auckland, N.Z. : Dept. of Anthropology, University of Auckland, 2008.
2. BAXTER INTERNATIONAL INC - Advoy Program Promises Better Control And Greater Freedom - For People With Hemophilia, in Market News Publishing2002. p. 1008106w5546.
3. ATHN. ATHNadvoy: Connecting patients and providers for better care- anywhere. 2011 [cited 2012 28/04/2012].
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